$9,000 in prizes offered for Let's Move! videos about healthy eating... Agriculture Secretary Tom Vilsack joined local leaders and nutrition advocates in Sacramento, California on Monday to encourage Americans to "Make Half Your Plate Fruits and Vegetables," the first themed message supporting the MyPlate food icon, part of First Lady Obama's Let's Move! campaign. Vilsack launched the "MyPlate Fruits and Veggies Video Challenge," a contest with $9,000 in prizes that opened for entries today and runs through Nov. 15.
Mrs. Obama unveiled MyPlate in June. Video entries can be songs, skits, or how-to videos, "as long as they include useful information on how to add more fruits and vegetables to the diet on a budget," according to USDA. Each video should feature one tip, must include the message "Make half your plate fruits and vegetables," and should direct viewers to visit the ChooseMyPlate.gov website. Check out the White House MyPlate recipes on this blog's sidebar for ideas.
The three video categories are: (1) Tips for Kids, (2) Tips When Eating at Home, and (3) Tips When Eating Away from Home. There's also a Popular Choice Award.
Full information on the contest is at fruitsandveggies.challenge.gov/. MyPlate information is at chooseMyPlate.gov; and visit Letsmove.gov for the First Lady's campaign.
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