Friday, September 30, 2011

Sam Kass & Cabinet Secretaries Unveil "MiPlato"

¿Qué Hay en su Plato?: A new Spanish-language version of MyPlate, the "most delicious" effort from Lets Move!, says Kass...Video...
October is Hispanic Heritage Month, and there was a foodie celebration on the White House campus this afternoon. Senior Policy Advisor for Healthy Food Initiatives Sam Kass joined Secretary of Agriculture Tom Vilsack, Interior Secretary Ken Salazar, and Surgeon General Regina Benjamin to unveil MiPlato, the Spanish-language version of USDA's MyPlate food icon. They were joined at the 3:15 PM event by chef Marcela Valladolid and Chef Pepín, huge celebs on Hispanic food TV. (Above: Kass speaks as Salazar looks on)

MiPlato is a targeted edition of the colorful MyPlate icon, launched by First Lady Obama in June. It offers visual guidance for creating meals based on the 2010 Dietary Guidelines for Americans, which encourages citizens to consume fruit or vegetables at every meal, including breakfast.

"Mi Plato is a quick, simple reminder for all of us to be more mindful of the foods that we're eating," Mrs. Obama said in a statement.

The First Lady noted that hardworking, busy parents don't have time be nutritionists, and that's where MiPlato comes in.

"We do have time to take a look at our kids' plates, and as long as they're eating proper portions, as long as half of their meal is fruits and vegetables alongside their lean proteins, whole grains and low-fat dairy, then we're good," Mrs. Obama said. "It's as simple as that."

Kass hailed Mrs. Obama's leadership as he praised the usefulness of MiPlato.

"MiPlato--the Myplate initiative--is a tremendous tool and resource for parents and chefs alike all over the country to have a framework in which to innovate and create," Kass said. "I am very excited about this. We are working with communties to help make this the most delicious effort to date coming out of Lets Move!."

Kass has appeared on network TV to demonstrate recipes that show how various cultures can incorporate MyPlate into their own their own culinary traditions.

"I am excited that our First Lady initiated this program, something that we Hispanics need especially," said Chef Pepín.

In their own remarks, Salazar and Vilsack also praised Mrs. Obama's leadership, and both pointed out the high rates of obesity and diet-related disease in Hispanic communities. (Above: Vilsack speaks surrounded from l by Benjamin, Salazar, Kass, Valladolid and Pepín)

More information is at and Check the sidebar of this blog for White House MyPlate recipes.

The Obama Administration’s celebration of Hispanic Heritage Month has the theme “Renewing the American Dream," and this week focuses on the community’s well-being. The MiPlato tips are "part of a multi-year effort to raise awareness and educate consumers of every age on the importance of healthier eating and physical activity."

USDA's Center for Nutrition Policy and Promotion recently announced that more than 4,000 organizations, known as Community Partners, have now joined the Nutrition Communicators Network doubling the July number. Community Partners are organizations actively committed to promoting healthy eating in accordance with the 2010 Dietary Guidelines for Americans as symbolized by the MyPlate and MiPlato food icons.

October is also the first-ever National Farm to School Month.

*Photos by USDA. Updated.

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